HIA Home Ideas Show - Melbourne
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Why Exhibitions Work

  • Exhibitions allow you to demonstrate products, answer questions, overcome objections and meet your market face-to-face
  • Exhibitions allow you to harness all five senses to drive home your messages
  • Exhibitions are the perfect retail location where the walk-by traffic is numbered in the thousands
  • Exhibitions are a unique place to sell your product for a limited time only
  • Exhibitions bring your most active prospects and customers to you and provide the opportunity to sell directly or expand your database.
  • Further virtually all of your marketing goals at the same time
    • long-term brand building
    • immediate sales
    • research the market
    • generate media coverage
    • launch new product
    • entertain loyal customers
    • collect high quality leads
    • educate prospects
  • The features are an important aspect of any public exhibition as special features will attract media attention hence more visitors through the door. We focus on developing an extensive and exciting feature program.
  • Feature sponsorships may be available. Contact us for further information

 

Survey Results from the HIA Home Ideas Show 2008

The 2008 HIA Home Ideas Show was a huge success with crowds of home enthusiasts descending on the MCEC to mingle with exhibitors and to shop.

 

The 2008 visitor and exhibitor survey results, compiled by Micromex. an external research company, confirm a very successful HIA Home Ideas Show with visitor satisfaction rates, spend at show and expected spend post show being up on previous years. Exhibitors have reported very positive results from their participation at the show and this is evident not only from the statistics but also in the fact that 50% of exhibitors re-booked their stands for the 2009 show within 2 months of the 2008 show finishing.

 

Exhibitor Satisfaction

  • 81.6% of exhibitors were ‘satisfied’or ‘very satisfied’ with the organisation
    of the show
  • 63% of respondents ‘agreed’ to ‘strongly agreed’ that the HIA Home Ideas Show is
    very important to their business
  • 62.4% of exhibitors were satisfied with the quality of visitors
  • 78.8% of exhibitors were satisfied with the total number of visitors at the show
    (up 20% from 2007)
  • 77.9% of exhibitors were satisfied with the number of visitors to their stand
  • 69% of exhibitors will be exhibiting at the HIA Home Ideas Show in 2009

“As a first time exhibitor, we found the Show to be extremely well organised and we were overwhelmed by the response we received. From our perspective, investing in the Show has proven to be very successful.”
(Anon, from Micromex research)

 

“This Show was busier than any of the previous show we have attended. We wrote as many sales as last year’s Show with fewer days. Great Show!”
(Anon, from Micromex research)

 

Visitor Satisfaction

  • 83% of visitors were satisfied with the Show
  • 70% of visitors thought the show was 'good' to 'excellent' value for money
  • 82% of visitors thought the variety of products was 'good' to 'excellent'.
  • 72% would recommend the show to family and friends
  • 28% of visitors were first time visitors to the show
  • 71% are likely to attend the Show in 2009
  • 86% of visitors rated the Buyers Guide as 'good' to 'excellent'

 

 

Visitor Behaviours and Purchasing Patterns

  • On average visitors spent 3 hours at the HIA Home Ideas Show
  • The average amount spent at the show(excl outliers) was $232 ( significantly higher than the 2007 figure of $191)
  • Over $10 million spent at show
  • 75% saw something they were likely to buy after the show
  • 89% have a renovation/home improvement project planned in the next 12 months
  • Almost half of respondents who had planned a project int eh next 12 months expected to spend more than $40,000

 

Most Significant reasons for attending the HIA Home Ideas Show

  • To find out about new products and services (93%)
  • To research products and prices (88%)
  • To shop for products/ services (77%)
  • To see green/ environmentally friendly products/ services (73%)
  • To obtain expert advice (66%)

 

What a year for the award winning HIA Home Shows.

EEAA Awards2007 was a fantastic year for the HIA Home Shows and we would like to thank you for being part of such a successful portfolio of events.

 

Feedback from the show’s which took place in Melbourne, Sydney, Brisbane and Adelaide was fantastic from exhibitors, sponsors and visitor alike. Not only did the Shows receive an abundance of visitors, look great and were good fun to be part of, they were also honoured in the exhibition industry’s excellence awards earlier this month.

 

Melbourne’s HIA Home Ideas Show won the much coveted award of Best Consumer Event of more than 10,000 square metres just pipping last year’s winner, the HIA Sydney Home Show, to the post.  

 

Another dmg world media home event was also honoured with an award. The Adelaide marketing team were celebrating for a second year running with the Adelaide Home and Garden Expo collecting the award for best Visitor Promotion Campaign for a Consumer Exhibition.

 

All in all it was a great night for dmg world media winning awards in 5 of the 6 categories in which we were nominated and we would like to express our gratitude to you, our exhibitors and partners for working with us to build such fantastic events. 

 

With such a successful year under our belts we really have something to celebrate over the festive season and we look forward to building on our success and producing great events in 2008. 

 

Merry Christmas and Happy New Year and here’s to a great 2008!!!

Bernadette Neumann and the HIA Home Show Teams