Why Exhibit?

 

2010 VIDEO TESTIMONIALS

View the video testimonials taken at the 2010 HIA Home Shows.
View Videos Now »

 

 

 

 

HERE’S WHAT SOME OF THE EXHIBITORS HAD TO SAY ABOUT THE 2009 SHOW.

“We had a great, targeted response throughout the expo. Visitors were all qualified and ready customers. Well worth while.”
Brad Scharenguiver
Visionarii uPVC Windows

 

“Quality & quantity were fantastic. Whole exhibit from A – Z was great.”
Russel Egerton
Manager Victoria Ozzi Kleen Water

 

“I’ve done countless shows over the past 30 years, after this week I would definitely say the good old days are back!”
Jeff Collins
Real Flame

 

“This show would have to be the best show we have done for the last 4 years. We went through all brochures and gained more leads thn ever before.”
Darren Evans
Solar Solutions

 

“The show was excellent, loved the size of the show, & the quality & quantity of leads were excellent.”
Jim Petrakis
General Manager Modern Group

 

Absolutely fantastic show – we could have packed up and left after Day 1. Results were that good. Best we have experiences in 8 years. 5 times better than last year, with 10 out of 10 for a well organized show.
Christian Farmer
Managing Director Farmers

 

“Great crowds and genuine buyers – we will write over ¼ million dollars of business.”
Tom Mullan
Prestige Appliances

 

“The quality and standard of visitors have been superb. We have far exceeded expectations of lead generation.”
Mario Shuster
Future Technix

 

“Brilliant Show – even better than last year, we’ll need a bigger site for 2010!”
George Christou
Director The Big Picture People

 

 

 

Why Exhibitions Work

• Exhibitions allow you to demonstrate products, answer questions, overcome objections and meet your market face-to-face
• Exhibitions allow you to harness all five senses to drive home your messages
• Exhibitions are the perfect retail location where the walk-by traffic is numbered in the thousands
• Exhibitions are a unique place to sell your product for a limited time only
• Exhibitions bring your most active prospects and customers to you and provide the opportunity to sell directly or expand your database.
• Further virtually all of your marketing goals at the same time
  • long-term brand building
  • immediate sales
  • research the market
  • generate media coverage
  • launch new product
  • entertain loyal customers
  • collect high quality leads
  • educate prospects
• The features are an important aspect of any public exhibition as special features will attract media attention hence more visitors through the door. We focus on developing an extensive and exciting feature program.
• Feature sponsorships may be available. Contact us for further information

 

Survey Results from the HIA Home Ideas Show 2008

The 2008 HIA Home Ideas Show was a huge success with crowds of home enthusiasts descending on the MCEC to mingle with exhibitors and to shop.

 

The 2008 visitor and exhibitor survey results, compiled by Micromex. an external research company, confirm a very successful HIA Home Ideas Show with visitor satisfaction rates, spend at show and expected spend post show being up on previous years. Exhibitors have reported very positive results from their participation at the show and this is evident not only from the statistics but also in the fact that 50% of exhibitors re-booked their stands for the 2009 show within 2 months of the 2008 show finishing.

 

EXHIBITOR SATISFACTION

• 81.6% of exhibitors were ‘satisfied’or ‘very satisfied’ with the organisation
  of the show
• 63% of respondents ‘agreed’ to ‘strongly agreed’ that the HIA Home Ideas Show is
  very important to their business
• 62.4% of exhibitors were satisfied with the quality of visitors
• 78.8% of exhibitors were satisfied with the total number of visitors at the show
  (up 20% from 2007)
• 77.9% of exhibitors were satisfied with the number of visitors to their stand
• 69% of exhibitors will be exhibiting at the HIA Home Ideas Show in 2009

“As a first time exhibitor, we found the Show to be extremely well organised and we were overwhelmed by the response we received. From our perspective, investing in the Show has proven to be very successful.”
(Anon, from Micromex research)

 

“This Show was busier than any of the previous show we have attended. We wrote as many sales as last year’s Show with fewer days. Great Show!”
(Anon, from Micromex research)

 

VISITOR SATISFACTION

• 83% of visitors were satisfied with the Show
• 70% of visitors thought the show was 'good' to 'excellent' value for money
• 82% of visitors thought the variety of products was 'good' to 'excellent'.
• 72% would recommend the show to family and friends
• 28% of visitors were first time visitors to the show
• 71% are likely to attend the Show in 2009
• 86% of visitors rated the Buyers Guide as 'good' to 'excellent'

 

Visitor Behaviours and Purchasing Patterns

• On average visitors spent 3 hours at the HIA Home Ideas Show
• The average amount spent at the show(excl outliers) was $232 ( significantly higher than the 2007 figure of $191)
• Over $10 million spent at show
• 75% saw something they were likely to buy after the show
• 89% have a renovation/home improvement project planned in the next 12 months
• Almost half of respondents who had planned a project in the next 12 months expected to spend more than $40,000

 

Most Significant reasons for attending the HIA Home Ideas Show

• To find out about new products and services (93%)
• To research products and prices (88%)
• To shop for products/ services (77%)
• To see green/ environmentally friendly products/ services (73%)
• To obtain expert advice (66%)